All work

Tally Rail

Tally Rail matches incoming payments to open invoices for finance teams at mid-size US companies. The landing page has one job: get a controller to book a 20 minute demo.

Built for
Tally Rail (concept)
Industry
B2B software
Market
US
Package
Landing page
Tally Rail home page

Three decisions that shaped it

The product, working, above the fold

The hero holds the actual matching table as live HTML: payments on the left, invoices on the right, matches confirmed in place. No illustration standing in for the product.

Tally Rail: The product, working, above the fold

Price on the page

Controllers want the number before the demo. Two plans with per-month prices sit halfway down, so the demo call is about fit, not cost.

Tally Rail: Price on the page

Security answered before the form

The questions an IT reviewer asks (where data lives, who can see it, how access ends) are answered in one short section right above the demo form.

Tally Rail: Security answered before the form

Lighthouse, mobile

Performance
100
Accessibility
98
Best practices
100
SEO
100

Measured on 8 October 2026, median of three runs.

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